Axopar Boats has been an important player in the boating world for a decade, leading the adventure boating market with their functional yet stylish vessels.
Thriving for innovation, the launch of their new fully electric AX/E models marks a distinct move into the future of boating.
We had two short runs with their pre-series boats just ahead of the Cannes Yachting Festival and were able to create two films and material used across all platforms, delivered and ready only days after production.
Client
Axopar Boats Oy
Production & Concept
Unframed Films
Director
David Steca
Camera
David Steca
Matthias Wagner
Sound Recordist
Philipp Stephan
Editor
David Steca
Music and Sound Design
Philipp Stephan
Voice-Over
Veronika Stephan
special thanks to
Jan-Erik Viitala
In addition the HERO film based on our conceptual voiceover we also created a more personal INTERVIEW film diving deeper into the subject and the motivation behind the product, as well as humanizing the brand.
behind the scenes
stills