After a decade of innovation and progression in the day and adventure boating industry, Axopar Boats just launched their first center console boat based on the new 29 platform - the Axopar 29 CCX.
Due to the changing weather conditions we only got six hours on the water to cover a great variety of scenes and driving, ultimately delivering a comprehensive package of release films and assets.
Client
Axopar Boats Oy
Concept & Production
Unframed Films
Director
David Steca
Kamera
David Steca
Matthias Wagner
Boom Pole Operator
Philipp Stephan
Editor
David Steca
Matthias Wagner
Music and Sound Design
Philipp Stephan
Voice-Over
Veronika Stephan
special thanks to
Jan-Erik Viitala
Paul & his family
As with other product launch projects we aimed for two films, complementing the product HERO film with a more personal INTERVIEW film. Each of these plays a different role in the customer journey and allows for a wider use of the material.
behind the scenes
stills